BEAUTYDIRECTORY is delighted to welcome 15 brands to the site. Below is a run down of the new additions and why they should be on your radar over the coming months and beyond. Click on the brand names to find out more and download hi-res product images.
The Beauty Fridge is the first of its kind in Australia, and features a premium 10 litre capacity with a luxurious tempered glass front door available in pink, white and blue. The design has allowed for optimal storage space with two removable shelves and a shelf attached to the door. The internal design has kept the beauty-loving consumer in mind, with dedicated compartments to suit a variety of beauty products.
BD pick: The Beauty Fridge is the new must-have beauty device you need on your radar. Keeping products fresh, it goes hand in hand with the cold skincare trend, offering an abundance of benefits for skin, and also helping to maximise the longevity of your products.
Biossance is changing the beauty industry with breakthrough products that are effective, sustainable and safe. It all started with its development of mega-moisturising molecule squalane, which is derived from renewable sugarcane and is the fundamental ingredient in the brand's line of clean, non-toxic skincare.
BD pick: Biossance 100% Squalane Oil is a multi-tasking, weightless oil that instantly hydrates while locking in essential moisture. Can be used on the face, neck, décolleté, body, and hair.
This iconic beauty brand is a pioneering company that regularly discovers natural active ingredients from plants across the world and today, over 250 plants have been used in its cosmetic formulas. Clarins is committed to respecting nature and protecting biodiversity, supporting local communities and purchases raw materials in accordance with fair trade principles.
BD pick: Made with 100 per cent plant extracts and essential oils of rosemary, chamomile and geranium, this Lotus Face Treatment Oil purifies and rebalances the skin. It provides a subtle, fresh aroma to promote purity and wellbeing.
Proudly Australian made and owned since its inception, Jbronze is 100 per cent vegan-friendly and free of parabens and palm oil. Boasting in nourishing and hydrating properties, Jennifer Hawkins and the Jbronze team packed the formulations with shea butter, macadamia oil, coconut oil and argan oil to ensure a streak-free, natural looking tan that doesn’t dry skin.
BD pick: Jbronze Gradual Tanning Cream has been formulated with naturally derived tanning actives, designed to extend and enhance the longevity of the Jbronze tan. Skin is left hydrated and glowing with a beautiful, natural looking, buildable tan.
Created for women who prefer to use natural skincare, but won’t compromise on results, Andalou is non-GMO, cruelty-free, 100 per cent vegetarian with a large vegan offering, gluten-free and 98 per cent nature derived. But it is technology that really sets Andalou apart. Fruit stem cell science is Andalou’s signature innovation and is formulated within every product.
BD pick: Instant Brighten & Tighten Hydro Serum Facial Sheet Mask helps instantly lighten, tighten and brighten by targeting UV sun damage and activating collagen and elastin for a smooth, luminous complexion.
Saya Skincare offers a diverse range of plant based vegan-friendly skincare, from facial cleansers, moisturisers, serums, body cleansers, lotions and scrubs at an affordable price. The fragrances are unique and encapsulate Australia, combining unique essential oil blends and extracts from lemon myrtle, desert lime, Kakadu plum, Illawarra flame tree and more.
BD pick: A great way to try the Saya Skincare range, The Complete 1, 2, 3 Step Collection is an all-inclusive pack that is formulated to target either normal/combination or normal/dry skin types. Each pack includes a cleanser, exfoliant and moisturiser, the three key products needed for a healthy skincare routine.
The Organic Skin Co. is a New Zealand company, born from a background in natural healthcare and wellbeing that stretches back five generations. The brand is into clean, green beauty and is proud to offer an extensive range of natural makeup and skincare, all of it chemical-free and loaded with organic ingredients. As an added bonus, whenever somebody purchases a product, The Organic Skin Co. plants a tree.
BD pick: Cheeky Lips is a versatile, dual-purpose, vegan cream blush for cheeks and lips. With the benefits of pomegranate and rosemary extracts, it helps to keep cheeks and lips smooth and nourished.
Minenssey is dedicated to innovation and the power of nature. With a unique blend of ingredients curated from the Australian earth, introduce a little bit of magic to your skincare routine with Minenssey.
BD pick: With 99 per cent botanical extract containing potent phyto-actives, the Flannel Flower Absolute serum sink into the skin, soothing, regenerating and providing a long-lasting protective barrier against the elements.
TANNED is a safe, sunless self-tanning range. The Australian, unisex brand includes SPF 30 sunscreen to replenish skin, enhance your spirit and is suitable for the whole family. The TANNED range is as natural as it can be and still work, packed with nutrients and is designed to enhance your tan.
BD pick: Super Dark Mousse delivers TANNED’s deepest and darkest glow. Best used on freshly cleansed and exfoliated skin, simply pump the mousse onto the TANNED All Over Application Mitt and apply, leaving it for one to eight hours.
Developed for today's modern woman, Novellus offers a strong foundational skincare ritual. All of its products are of natural origin and contain native Australian active ingredients, as well as plant stem cells with no fillers or fragrances. The brand is attempting to bridge the gap between the green beauty market and the fashion industry by producing noticeable results with natural skincare that can also be proudly placed on any vanity or in your handbag.
BD pick: Natural Day Cream is lightweight but highly potent. The combination of grape stem cells, hyaluronic acid and rice bran oil ensure the skin is protected against environmental toxins and indirect UV related damage.
A line of sun care products that smell and feel like no other, Hawaiian Tropic pampers skin with light, silky formulas, and exotic ingredients and fragrances. The range includes everything needed to keep protected from the harsh sun rays, from face and body lotions to fast-absorbing sprays and after sun care.
BD pick: Silk Hydration Spray SPF50+ is a fast absorbing spray that offers 12-hours of moisturisation, while also providing broad spectrum UVA and UVB protection.
Nature Talk is all about empowering women to feel confident, beautiful and comfortable in their own skin. The brand is Australian made, 100 per cent natural and cruelty-free.
BD pick: Regenerative Pomegranate Serum supports and fights the signs of ageing, fosters skin regeneration by fighting free-radicals, balancing moisture, and helps to improve tone and elasticity.
For over 40 years, Bioglan has been a pharmacy-only provider of quality vitamins, minerals, supplements and superfoods, with a strong reputation for unique formulations and first to market innovation. All Bioglan products are formulated only with the strongest clinical trials and long-term evidence.
BD pick: Bioglan Hair Radiance + Collagen Beauty Capsules are ideal for supporting healthy hair, collagen formation and helping to reduce free-radical damage to cells.
Developed by Australia’s leading beauty devices expert and a passionate team of world class scientists, LipMD® has been precision-engineered with one goal in mind, to give women an injection-free alternative, more effective than anything else available. LipMD® is the first to combine the best naturally-derived topical lip enhancing actives with the most advanced dilation device technology for a dual effect in half the time.
BD pick: LipMD® is a unique dual action lip plumping system that is gentle but fast, providing volumising results and colour enhancement in just two minutes. The serum not only instantly plumps lips but also hydrates, leaving a smooth and invigorating feel, with a hint of peppermint flavour.
Colourless offers a range of hair care products that easily remove permanent and semi-permanent hair colours at home. Colourless is the product for you if you like to play with hair colour. Wash away unwanted colour and change colours, in the comfort of your own home.
BD pick: Colourless Max Condition is a hair colour remover for permanent, semi-permanent and temporary hair colour, that does not use bleach or ammonia. It contains argan oil and keratin to help maintain the condition of the hair, making it suitable for dry or frequently coloured locks.
Image source: TheBeautyFridge.com.au