She’s one of Australia’s top beauty vloggers, but was Chloe Morello always the picture of polished perfection we now see across her digital platforms? In the first of a series of features where we view the career journey of popular vloggers and bloggers, we take a look at Morello’s beauty vlogging path - from her initial steps to where she is today.
YouTube
Morello first got into vlogging in April 2009 when she set up her YouTube account Caramorello. After gaining 14,928 subscribers, Morello closed down the account to begin her Chloe Morello channel in March 2012. With her YouTube channel now attracting 1,359,767 subscribers, it looks like the move didn’t affect her popularity in any way.
Since first starting out, Morello has gained immeasurable confidence and professionalism. Subscriber Nina Jordan summed this up perfectly after watching one of her first posts, exclaiming: “Can't believe how much you've changed and improved. Your skin, the way you talk, you’ve developed so much into this confident funny professional.”
Then: 117,475 views
Now: 173,235 views in three days
Instagram
With 543,000 followers to her name, Morello is sitting pretty when it comes to prolific Australian beauty influencers with a presence on Instagram. Since doing her first post 3.5 years ago, Morello has uploaded 3,169 images to the social media channel - gaining significant photography expertise and filter mastering along the way.
Then: 169 likes
Now: 10,000 likes
Facebook
As well as her private account, Morello has an official Facebook page that has the vlogger sitting on 1,499,930 likes at time of publishing - and steadily growing. While Morello’s first post in July, 2012 showing her with the standard immaculate make-up maneuvers she is famous for, the image itself is blurry, out of focus and dark - not the schmick operation she’s now publishing to the platform.
Then: 693 likes
Now: 6,700 likes
Twitter
Traditionally a less visual platform (so not ideal for someone demonstrating beauty looks), Morello still manages to have a popular presence on Twitter - with a total of 66,900 followers. Since joining the platform in February 2011, Morello has tweeted 8,846 times.
Then:
Now:
Blog
Perhaps the most visual example of Morello’s transformation can be seen on her blog. With 1,414,477 page views to date, Morello’s first post saw the vlogger experimenting with the blog platform in May 2012 with humorous results.
Then:
Now:
