beautydirectory has welcomed some exciting new brand additions to the site. To help you get to know them a little better, we got each to tell us a bit about themselves...
Brand low-down: ACURE is the fastest-growing natural hair and skincare brand in the US. Incorporating organic superfoods with stem cell technology, it’s like supplements for your skin.
Claim to fame: The cutting-edge plant stem cell technology used in ACURE hair and skin ranges is able to amplify the superfood plants’ benefits up to 1000 times their natural bioavailability.
Why media want to feature this brand: Its superfood base is the most potent blend of antioxidants for the skin. ACURE produces two of the four best-selling natural skincare products in the US - ACURE Argan Oil and ACURE Day Cream.
Brand low-down: Beauty Theory is a comprehensive collection of quality grooming tools and bathroom staples for every beauty junkie starting from just $2.
Why media want to feature this brand: Beauty Theory complements the Colour Theory range so media can write numerous articles using the two brands. The brand offers over 60 products that include essentials as well as innovative products.
Brand low-down: Boots Laboratories strives to continue to develop products which offer both pharmacists and consumers innovative and high-quality and effective products.
Claim to fame: Boots have 160 years heritage of laboratory development and helping people look and feel their best.
Why media want to feature this brand: Boots offer trusted skincare products clinically proven to work, their skincare products are made by pharmacists for pharmacy, they’re endorsed by leading dermatologists, and they are best-sellers in Europe.
Brand low-down: Colour Theory is a range of fun and colourful cosmetics starting from just $4 with nothing over $10. There are over 100 products for face, eyes, lips and nails.
Why media want to feature this brand: The quality - their mascara is made in Italy (which is a steal for $8). Bloggers have previously compared the quality of Colour Theory as similar to NARS (for bronzer) and M.A.C (lipstick).
Brand low-down: All Earth Sisters products are made from the finest certified organic oils and botanical oils. Earth Sisters is an Australian-owned and manufactured company and now manufactures with 100 per cent solar power.
Claim to fame: Earth Sisters organic skin oil has helped many people build their confidence by reducing visible scars and skin problems.
Why media want to feature this brand: Earth Sisters is priced to suit the family budget and gives maximum effect to the skin with absolutely no harmful ingredients.
Brand low-down: Styled in Italy, FABY Nail Lacquer is a new progressive and innovative nail brand that does not sacrifice safety for beauty.
Hero product: Even though FABY offers 187 different lacquer shades and various treatment products, their launch range FABULOUS FABY is currently the most popular and offers the most on-trend in terms of colours for spring and summer.
Claim to fame: FABY works in partnership with Milan’s leading garment houses who design and produce all the exquisite fabrics and textures for the world’s more recognised Italian fashion labels; including Versace, Dolce & Gabbana, Salvatore Ferragamo and Fendi.
Brand low-down: Jbronze is a range of luxurious tanning foams, sprays and creams developed by Australian model and business woman Jennifer Hawkins.
Claim to fame: Jbronze delivers the perfect tan, every time. All self-tanners in the range provide an even, streak-free and natural-looking tan.
Why media want to feature this brand: Media love Jbronze because it delivers the perfect tan, the packaging is beautiful so it looks great on the page, and although it’s a premium range, the price is affordable for readers.
Brand low-down: Kerstin Florian has combined passion for innovative skincare, beauty, natural wellness and the spa lifestyle to create skincare programs that deliver results with a beautiful, sensory experience. Kerstin Florian International is partnered with the finest luxury resort and destination spas around the world.
Why media want to feature this brand: Kerstin Florian sources throughout the world to obtain the highest-quality ingredients available.
Brand low-down: Salon Tan Professional offers a range of beautiful products that deliver a natural-looking radiant tan while treating the skin to naturally-derived ingredients that hydrate, restore and protect the skin. The range is also anti-ageing.
Claim to fame: Salon Tan is the first brand to combine skincare and artificial tan.
Why media want to feature this brand: It contains naturally-derived ingredients and antioxidants. The whole range is $19.99, so even though the offering is premium, the product has a price point that is achievable for most consumers.
Brand low-down: The undisputed expert in marine intelligence, Thalgo has identified, extracted and concentrated over 50 marine active principles in exclusive ingredients.
Why media want to feature this brand: Each Thalgo product is a genuine concentrate of marine effectiveness, created according to stringent standards of performance, total affinity with the skin, and to offer professional excellence to every woman in the world.
Brand low-down: With a "beauty in five minutes" philosophy, theBalm's multi-use, mega fabulous products have become its calling card - offering quick fixes and wondrous solutions for a wide range of beauty wants and needs.
Claim to fame: In 2004, Marissa Shipman, founder of theBalm, realised there were a few simple products she needed to help her look and feel glam all the time. She decided to indulge her cosmetic curiosities and went to Amazon where she bought 11 books on how to make make-up and started mixing in her kitchen. She began integrating anti-ageing ingredients, triple-milled pigments, fabulous scents… and theBalm was born.