With beautydirectory continually expanding to welcome new brands, we're excited to introduce you to the latest seven to be listed on the site…
Brand lowdown: Sportsgirl has a rich Australian heritage and is a culturally-dominant and distinctive brand. Having grown organically, Sportsgirl has been instrumental in shaping and defining the Australian look”.
Hero product: Body Bronze. Sportsgirl is fast earning a reputation for its ‘can’t live without’ bronzing range. Body Bronze delivers an instant solar-powered glow that is quick drying and has a delicious vanilla scent.
Claim to fame: Sportsgirl is known as an up-to-the-minute fashion leader, bringing the best and brightest fashion news and talent direct to store and online.
Why media want to feature this brand: The bold, cheeky and fun beauty range from Sportsgirl is made using superior formulations and includes tried and tested options in lips, nail, eyes, bronzing, cheeks, body and cosmetic accessories.
Brand lowdown: Pushing the boundaries of traditional science, Jing Qi Shen uses a unique combination of rare and intensely potent ingredients. Harnessing the power of some of the world's most cutting-edge ingredients, Jing Qi Shen guarantees exceptional, immediate and long-lasting results.
Claim to fame: One bottle covers your anti-ageing needs as well as any other skin inadequacy endured during the later stages of maturity.
Why media want to feature this brand: Its innovation is scientifically advanced and proven. The signature fragrance is created through blue lotus and rose absolutes, not cheap essential oils. It is value for money, as a little product goes a long way in comparison to other brands’ offerings.
Brand lowdown: CasualCurl is a hair styling tool that creates gentle waves and relaxed curls. It’s also great for adding volume and eliminating frizz, and is ideal for long and short styles. CasualCurl is portable and able to fit onto most hair dryers.
Claim to fame: It is endorsed by Brad Ngata, a multi award-winning hairdresser and winner of the Australian Hairdresser of the Year. Just six weeks after launching, CasualCurl was embraced by salons from Brisbane to Merimbula. A 700-strong following on Instagram within a few weeks led to its promotion by various bloggers and vloggers.
Why media want to feature this brand: It’s fast and efficient, allowing you to style your hair with ease. It enhances shine, eliminates frizz and does not damage hair, unlike other styling products.
Brand lowdown: TanOrganic is the world’s first and only eco-certified self-tanning brand. It is made from 99.6 per cent natural ingredients.
Claim to fame: In 2010, owner and entrepreneur Noelle O'Connor pitched her product to the Irish Dragon's Den and secured funds to develop the TanOrganic brand. To date, TanOrganic is the most successful Irish Dragon’s Den company. The product range also includes the world’s first Self Tanning Oil.
Best person to use the products: Those who care about what they put on their skin but want a professional-looking, hydrating self-tan.
Why media want to feature this brand: TanOrganic is truly innovative - it is the only eco-certified self-tanning brand in the world. This certification is the most stringent in the marketplace and guarantees the range is as natural and wholesome as possible. TanOrganic products contain no harsh synthetic ingredients, parabens, colours or synthetic drying agents.
Brand lowdown: Styx Naturcosmetic Australia combines a serious commitment to using the highest quality natural ingredients with traditional knowledge and innovative ideas. Its products are carefully developed and processed using advanced technology and no animal testing. The Styx range of all-natural bodycare and wellbeing products consists of more than 450 products for retail and over 300 for beauty and wellness professionals. These products are sold in more than 40 countries worldwide.
Claim to fame: Using privately-owned natural product manufacturing, the brand also includes the exclusive use of cold-pressed vegetable oils. The highest quality essential oils are sourced from partners worldwide.
Why media would want to feature this brand: It offers award-winning, organically certified and results-driven products at affordable prices.
Brand lowdown: MICRO Nail is a revolutionary new nail care product by Emjoi. MICRO Nail takes the hard work out of buffing, with the easy-to-use battery-operated device able to buff and shine nails in seconds. It works to instantly reveal naturally glossy, shiny nails, and the finish lasts for several weeks.
Claim to fame: In a recent blind trial with top beauty insiders in the UK, 100 per cent felt their nails were noticeably shinier, 92 per cent said they would be confident to go out without nail varnish, and 96 per cent would recommend it to a friend.
Why media would want to feature this brand: MICRO Nail uses pioneering micro mineral technology to guarantee fast, salon smooth, hassle-free results in an instant. It has two patented rollers made with microscopic minerals rotating at 360 degrees and 1,800 times per minute to smooth out ridges and fix discolouration. The MICRO shine rollers are made with even smaller microscopic particles to complete the process – leaving the nails with a naturally glossy shine.
Brand lowdown: Transformulas is an exclusive British cosmeceutical brand that specialises in premium anti-ageing and lifestyle treatments for the face and body at affordable prices.
Hero product: EyeLifting Gel is in the top three latest finds” launches in Boots history. EyeLifting Gel had 8,455 advanced orders of and made £250,000 in its first month on the shelves at Boots. Eye Lifting Gel and Lip Volume are consistently number one best-sellers on British Airways and Virgin Atlantic.
Claim to fame: The range was founded by Rosalind Chapman in 2004. Rosalind has over 30 years of experience in the beauty industry and is one of the top cosmeceutical beauty experts in the UK.
Why media want to feature this brand: Many of Transformulas products are award-winning and loved by celebrities like Victoria Beckham and Simon Cowell.