Traditionally, male grooming has always played second fiddle to women’s needs, but now, the male-specific category is having a moment. The surge in its growth confirms that, with Datamonitor recently revealing that 52 per cent of global male consumers consider their appearance important.
Ordinary blokes’ growing interest in primping has helped to boost a sector of the industry that in 2016 is expected to be worth $USD 21.4 billion.
Boys, it’s time to embrace the look of the modern gentleman in all his groomed glory.
New launches
Everybody loves a little innovation. The following products have just (or are about to) hit the market, targeting male beauty concerns like dull skin and hair removal.
’s entire range - new brand to BD
TIGI
Prada
Charles Worthington
ETERNITY NOW For Men Calvin Klein
Under $15 essentials
Whether they’re thrown in a gym bag or stored in the bathroom cabinet, these affordable products have men covered for any occasion.
Adidas
Dove
Durex
Garnier Men
Gillette
L’Oréal Paris
Lush
LYNX Anti-hangover Shower Gel
MooseHead
Neutrogena®
Radox 3-in-1
Restoria
Schick
Swisse
TriShave
Urban Rituelle Cocoa Butter Vegetable Soap
Nourish Naturals
QV Feet Heel Balm
The gift pack
Not only great to give as presents, gift packs are a clever way to trial different products from a single brand. The following brands have curated a selection of kits for men, with products to address complaints such as oily skin and hard-to-manage hair.
Avene
Davinci Advanced Grooming For Men Treatment Pack
Natio for Men
Paul Mitchell
Rubifresh Skincare Men’s Basic Set
Vanessa Megan
Urban Rituelle
Carelli
Bringing back the beard
Facial hair is now the norm, with a distinct move away from the metrosexual look to that of a lumberjack. Beards, moustaches and stubble have proven so popular, there’s been a boom in products formulated to keep them in tip-top (and stylish) condition.
The Jojoba Company
Silver Bullet Metro Rechargeable Hair Trimmer
Tweezerman
VS Sassoon I-Groom All-In-One Grooming System - VS7836A
Thalgo
A smooth shave
For those who will not (or cannot) take part in the bearded trend sweeping society, there is nothing quite like a silky-smooth shave. The following products work to soothe irritated skin and minimise razor altercations.
Remington
Dermalogica
Crabtree & Evelyn
Aromatherapy Associates
Gernétic
Babor
Giorgio Armani Acqua di Gio Pour Homme After Shave Balm
Mason Pearson
Molton Brown
Boys club
Beauty companies are sitting up and taking note of men’s growing interest in primping and pampering. To stop the boys from borrowing from the girls, these cosmetic creations address the unique skin concerns of male consumers around the world.
AHAVA
Ella Bache
Goldwell Men Hair & Body Shampoo
Kerstin Florian
L’OCCITANE
Mary Kay®
Nad’s
Sanctum
Schwarzkopf
Shiseido Men Skin Empowering Cream
Skinny Tan
Styx Winner Face Cream For Men
Veet
Touche Eclat for Men
Boost that barnet
When it comes to hair, men tend to struggle with thinness and lock loss over time. The best way to counteract this? Specialised thickening treatments, combined with products formulated to boost the body of hair.
Fudge
AVEDA
AVON
Clear Men Scalp Therapy
Joico
KEVIN.MURPHY
TONI&GUY
Weleda
Head of Hair
QVS Hair Thinning Scissors
A deep clean
The trick to keeping skin fresh and blemish-free is a good, deep clean. This handful of scrubs and cleansers will keep the skin on the face and body looking (and feeling) shiny and new.
Bioelements
Burt’s Bees
ClarinsMen Active Face Wash
DMK
Decleor
Ermenegildo Zegna
jane iredale
Old Spice
Proactiv® Clarifying Night Cream
The Body Shop
Elemis
Fight the signs of ageing
Surprise, surprise - men age just as quickly as women. These products target the signs of passing years, helping to make weathered skin soft and healthy.
Indeed Labs
Arbonne
Elemis
Gatineau Paris
Estee Lauder
Kiehl’s
Lab Series
Lancome
Paula’s Choice
Pelactiv
Sisley’s
Tom Ford
Tom Ford
Jane Iredale
Scent sensation
Everybody wants to be remembered for their scent - for all the right reasons, of course. The following masculine colognes will keep your man smelling fresh as a daisy around the clock.
Aigner
Baldessarini Fragrance
Blue Stratos
Davidoff
Hermés
Issey Miyake
Jean Patou
Jean Paul
John Varvatos
Jovan Black
Narcisco Rodriguez For Him
Ralph Lauren Polo Blue
Just Cavalli
Trussardi
Valentino
