Following on from successful forays into the fragrance world with her Heat and Heat Rush collections, Coty announced yesterday that will be debuting her latest scent Pulse in Australia in October.
The fragrance has top notes of pear, blue curacao, bergamot, bluebird orchid, peony and jasmine, with base notes of vanilla, musk and woods.
Discussing the inspiration for her new scent, the singer reveals, "I believe my music makes women feel strong, and Pulse is all about finding that power inside."
Coty senior vice president Steve Mormoris describes it as being powerful, feminine and one of a kind.
Pulse comes in an inverted chrome bottle. "I'm very proud of the Pulse packaging," says Beyoncé. "I wanted to do something completely out of the box and modern, so we created the upside down, faceted bottle that highlights the blue juice inside. The chrome cap is inspired by my stage costumes, which I love because it incorporates fashion into the overall design... and I love fashion!"
