has revealed the bottle that will house its new fragrance, Burberry Body. The glass bottle features the brand’s signature check engraved in rose gold, while the multi-faceted shape refracts the light and filters colours throughout the bottle.
Burberry Body is the most exciting launch that was have ever created and captures the iconic spirit of the brand today in a striking sensual way,” says Christopher Bailey, Burberry’s chief creative officer.
The brand is celebrating the release of the fragrance with an exclusive sampling promotion via its Facebook page. The unique application will allow Burberry’s 7.6 million-plus Facebook fans access to an exclusive sample of the fragrance.
Burberry Body is being launched around the world on September 1, 2011.