took over seven Westfield shopping centres in Victoria, NSW and Queensland on the weekend, using digitised billboards to promote its new body scent, Love Story.
From Friday to Sunday, shoppers were invited to have their own Love Story messages made public on the Impulse billboards. All they had to do was find the Impulse girls walking around Westfield, visit a unique Impulse URL on their mobile, and send on their message.
The Impulse girls were there to take photos of shoppers and help them try the new fragrance – a berry, juicy-fruity floral blend, created by the world’s best perfumers.
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