Kim Kardashian’s fragrance line, KKW is set to be sold in its first speciality beauty retailer store, Ulta Beauty.
KKW Fragrances currently stocks three collections, including KKW Body, KKW Crystal Gardenia and KKW Kimoji. It will be launching its top four scents with Ulta – KKW Body, Crystal Gardenia, Kimoji Cherry and Kimoji Peach – just in the time for the holiday season on November 25.
“Much like the conversations with these other digitally native brands, nobody can smell these fragrances…so she’s really excited to be partnering with us and we couldn’t be more thrilled,” Ulta Beauty senior vice president of merchandising, Tara Simon said.
The news comes shortly after Kardashian West’s younger sister, Kylie Jenner, revealed her brand, Kylie Cosmetics would also be launching with Ulta.
"Kylie chose it herself,” Simon said. “She chose her best-selling and favourite lip kits. She’s really cute and she’s super excited…her words – ‘super excited’ – to be able to have a place for her fans to actually touch the product and buy it. We think it’s going to drive a lot of traffic into the stores.”
