Customisation and personalisation has already contributed to the retail success of a number of fashion and accessories brands. And now, according to trade publication Perfumer & Flavorist, it is one of the emerging drivers for the global fragrance market – set to reach a staggering $70,000 million by 2022 – as consumer demand for niche and personalised fragrances rises.
Ainslie Walker is Sydney’s own expert Scentsmith and creator of personalised fragrances and installations for brands and individuals, with a history of collaboration with the likes of Aje, MUD Australia, MONA Museum, Tamara Dean, Courtesy of the Artist, The Strand Arcade, Carriageworks and The Art Gallery of South Australia. Walker has created bespoke signature fragrances for retail and leisure spaces in addition to personalised scents for individual customers. With the rise in interest in customised fragrance, Walker holds regular workshops – for groups or individuals – to learn the intricacies of fragrance families, raw materials, selection and blending to create a personal signature scent. Walker has also participated in media launch events and training seminars to retail staff to highlight the stories behind fragrances and their unique ingredients, which is especially valuable during key fragrance-selling periods of Mother’s Day and Christmas.
For further details of Walker’s fragrance-making workshops or to book Walker for your launch event please contact: ainslie@ainsliewalker.com or phone 0405819506.
Instagram @Ainslie_walker and @scentsmith
