Following Louis Vuitton’s revival of its fragrance collection, the brand has opened a fragrance pop-up store in Melbourne.
Located in Westfield Doncaster, the store ‘Les Parfums’ will host a variety of the brands fragrances including the new leather infusion, and the LV exclusive CO2 extracts of rose and jasmine, from Grasse.
In a statement the brand said: "Fragrances are deeply rooted in the House's heritage. Louis Vuitton returns to its roots 70 years after its last olfactory signatures, such as ‘Je, tu, il’ and ‘Heures d’Absence’, created in the late 20s.
“The fragrance savoir-faire has been revived with the help of Master Perfumer Jacques Cavallier Belletrud to reinvent a true craft and cultivate it over a long period of time.”
You can visit Les Parfums until November 10.
