The world's most popular fragrances revealed

With so many options available, finding the perfect perfume can be a challenge. That’s why Fragrance Direct recently analysed over 100 countries and 10,000 fragrances in a bid to reveal which ones are most desired around the world.

The company used Google search data from the last 12 months to find out which brands and editions are being searched for the most, the top fragrances by country, the world’s favourite male and female fragrances, and the most popular fragrance notes.

The most Googled fragrances in the world

1. Estee Lauder Estee - 962,710
2. Versace Eros - 281,270
3. Carolina Herrera Good Girl - 186,180
4. Marc Jacobs Daisy - 168,240
5. Davidoff Cool Water - 134,990
6. Dior Homme - 123,070
7. Ysl Libre - 115,620
8. Lancôme Idole - 105,280
9. Narciso Rodriguez For Her - 104,430
10. Calvin Klein Euphoria - 103,930
11. Lancôme La Vie Est Belle - 100,330
12. Montblanc Legend - 82,980
13. Joop Homme - 76,600
14. Gucci Bamboo - 75,110
15. Lolita Lempicka - 74,000
16. Versace Pour Homme - 72,400
17. Jean Paul Gaultier Le Male - 72,310
18. Dolce And Gabbana Light Blue - 67,970
19. Carolina Herrera 212 - 66,750
20. Marc Jacobs Decadence - 63,460

The world’s favourite male and female fragrances

Female 

1. Estee Lauder Estee
2. Versace Eros
3. Carolina Herrera Good Girl
4. Marc Jacobs Daisy
5. YSL Libre
6. Lancôme Idole
7. Narciso Rodriquez for her
8. Calvin Klein Euphoria
9. Lancôme la vie est belle
10. Gucci Bamboo

Male

1. Davidoff Cool Water
2. Dior Homme
3. Mont Blanc Legend
4. Joop Homme
5. Versace pour homme
6. Jean Paul Gautier le male
7. Givenchy Gentleman
8. Diesel Only The Brave
9. Boss Bottled
10. Prada l homme

Most popular fragrance notes

1. Rose
2. Jasmine sambac
3. Bergamot
4. Peach
5. Mandarin
6. Iris
7. Raspberry
8. Mint
9. Orange blossom
10. Lemon

To find out the top fragrances by country and for further information, click here.