In exciting news for MECCA, the beauty retail giant is welcoming its first Australian fragrance brand to its epic line-up – say hello to Tsu Lange Yor.
Independently founded by pop superstar, Troye Sivan and his brother Steele in Carlton, Melbourne, the brand’s proud Australian imprint is evident in all facets from design collaborations to ingredients and inspiration.
Yiddish for ‘to long years’ and ‘to good years,’ Tsu Lange Yor is a brand of the self and the sanctuary, a timeless exploration of beauty and belonging offering unique fragrances and home objects to support creativity and self-expression.
More important than ever, bespoke scents and unique designs are in high demand as the fragrance industry witnesses a growing trend towards personalisation and fragrance wardrobing.
"Partnering with MECCA feels like a celebration of where we’ve come from and validation of our choice to root Tsu Lange Yor entirely in Australia – from inception to production," said Troye.
"To be their first Australian fragrance label, and representing all the local and creative people we’ve worked with on such an iconic platform really fills me with pride."
Every product in the collection is proudly made in Australia, supporting local manufacturing and ensuring the highest quality. Tsu Lange Yor’s signature scent TLY 5755 showcases Australian natural botanicals and features the world’s first use of Tasmanian Mountain Pepper in a fine fragrance.
Each fragrance draws deep inspiration from local landscapes and experiences. SASSAFRAS pays tribute to the natural beauty of the Dandenong Ranges, where Sivan’s parents live, while POOL is a nod to endless summers spent at the Fitzroy Pool.
"The MECCA Perfumeria is an encounter of the unexpected, the wonderful, the magical, the decadent and the beautiful," said MECCA’s head of fragrance, Virginia Woodger.
"MECCA’s library of fragrances aims to transport our customers to destinations both known and unknown, from summer spots to memories once forgotten."
"We know Tsu Lange Yor will be welcomed by so many as the scent of home, an exploration of our own backyard," said Woodger.
Fragrances:
- POOL EDP $210 / 50mL and $60 / 10mL
- LUCA EDP $170 / 50mL and $50 / 10mL
- TLY 5755 $230 / 50mL and $65 / 10mL
Candles: $105 / 210g and $60 / 100g
- TLY 5755 Aromatic Candle
- SASSAFRAS Aromatic Candle
- POOL Aromatic Candle
Home Objects:
- Oil Burner Brass or Aluminium $290
- Bowl $196 (small) and $718 (large)
- Burner Blend $40 / 25mL
Tsu Lange Yor is available exclusively from select MECCA stores and online at www.mecca.com from July 30th, 2024.
Image credit: Supplied/MECCA
