While Bobbi Brown has enjoyed a famously long career in the beauty world, she has never ventured into hair – until now.
According to an article by WWD, Brown’s direct-to-consumer company, Jones Road, has partnered with hair stylist, Hervé Claude, to launch Universal Hair Balm, an all-in-one styling cream.
“I have been working with Hervé for a long time,” Brown said. “He’s my first go-to and we have a very good relationship. Every time we got together he would talk about this hair product that he had an idea for. I would ask him about it and he would always run into a wall, whether it was he didn’t know what lab to go to or it cost too much money. One day I said to him, ‘OK, we’re going to do a collaboration and we’re going to do this together.’ He knew exactly which formula he wanted because I do not have the expertise in hair.”
The formula contains a unique blend of plant-derived proteins and amino acids, as well as a custom, clean fragrance blend of agarwood, orange blossom and white patchouli.
Brown, who admittedly struggles with styling her hair, said the product has been helpful in two ways: “When I’m the normal Bobbi, when I’m just running around doing my normal life and then going to meet someone for dinner, I literally put the balm in my hand, take my hair out of the ponytail and then I just spread the balm from top to bottom and it gets rid of the frizzies and gives my hair a nice bit of shine and when I go to someone’s house I don’t look like a mess,” she said, adding that she also uses it on wet hair, letting it air dry to prevent frizz.
The product is protein-based, meaning it doesn’t just sit on the outside of the hair – it penetrates deep into the follicles and helps make the hair look thicker.
Claude added: “Throughout our long partnership, Bobbi has taught me so much and the mentoring continues with the creation of the Universal Hair Balm. Without Bobbi’s guidance and support, this product would not have come to life.”
It's unclear whether there will be more products in the pipeline, with Brown saying: “Like I said to Hervé, either this is going to be the start of your own brand or this will be such a successful partnership that maybe we’ll launch other hair products. I have no idea which way, but either way is fine for me.”
Universal Hair Balm is available for US$34 on JonesRoadBeauty.com.
