Aveda is the official hair partner for David Jones Autumn Winter 2019, creating a look based around the ‘The Art of Living’ campaign. The collection was shown at the Museum of Old and New Art (MONA) in Hobart, Tasmania with an all star line up including David Jones ambassadors Jessica Gomes, Victoria Lee and Gemma Ward. Here's an overview of the hair look.
Who: David Jones
When: Feb 5, The Void MONA, Tasmania
Hair: Terri Robertson-Kirkwood for Aveda
Hair look:
“The hair look reflects the arts, that can be taken and adapted to any vibe - soft or glossy for romantic florals, sculpted and clean for gender fluid suiting, or high gloss and tight for power elegance.
I think this look has a couture feel, but can embrace the seasons trends and be adapted to create interest and make a statement,” said Robertson-Kirkwood.
This season’s ambassador hair for Jessica Gomes, Victoria Lee and Gemma Ward, was created and executed by Aveda guest artist, Darren Summors.
“This season was all about exploring the art of the individual, so for the ambassadors it was all about bringing their personal creativity and individuality to the look.
I really wanted to break away from the norm with Victoria Lee’s runway look, she is so young, fresh and cool we needed a hair look to compliment this, by keeping the texture cool and undone compared to glamorous and bouncy.
Then keeping with Jess’ signature look we wanted to keep it undone, sophisticated but with a polished finish to accolade the clothing. Her hair still has movement and life but without it being too groomed, it’s really about tailoring the finish to the individuals hair type and texture”, said Summors.
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