21 years after ghd launched its original styler, completely revolutionising the styling game, the iconic straightener is back and better than ever before.
The go-to styler we all know and love has undergone a complete tech upgrade and now features single-zone technology™, new generation heaters and ceramic plates with gloss coating to guarantee sleek, smooth and shiny results with no extreme heat, using the optimum styling temperature of 185 degrees.
In addition to a technology upgrade, the original styler has also undergone a design refresh, making it a sleek and modern addition to any bathroom.
"As a brand that’s committed to innovation and technology, I’m excited to introduce the new and improved original styler, which is equipped with single-zone technology for sleek and smooth styling," said ghd managing director Australia & New Zealand, Ludovic Dellazzeri.
"ghd is a brand that is proud to offer consumers choice when it comes to styling their hair. This choice extends across a range of styling needs, hair types, price points and technologies and there’s plenty more to come."
So, who is the original styler suited to? Well, it's the perfect place to start your journey with ghd, particularly for those with little to no chemical colouring, who are new to heat styling tool category.
As the needs of your hair evolve, ghd can provide unparalleled styling and support from entry level styling with the ghd original, the ghd gold styler with dual-zone technology for premium performance as your hair starts to become more exposed to colouring, right through to the platinum+ smart styler that’s equipped with ultra-zone™ predictive technology that monitors heat 250 times per second.
"I remember when the ghd original story started back in 2001 and just how quickly it became a phenomenon, loved by both the consumer and professional achieving unrivalled results," shared ghd education manager Australia & New Zealand, Jordan Thomas.
"Now with a 21st century upgrade and armed with single zone technology, ghd original is the perfect tool for simple styling, occasional users or for those starting their ghd journey."
Image source: Supplied
