UPDATE: Since the campaign's launch at the beginning of September, Pantene Beautiful Lengths has collected 940 donated ponytails for cancer patients.
Pantene will work with cancer charity Look Good...Feel Better to distribute the donated hair to wig libraries and hospitals who have the highest demand. Details of the wig libraries who will receive the wigs will be listed on www.beautifullengths.com.au as soon as they are available.
Written November 16:
The Pantene Pro-V Beautiful Lengths National Donate Your Hair Week kicked off this week, with 54 women gathering in Sydney’s Martin Place on Monday to donate their hair to the campaign.
Working with its charity partner Look Good…Feel Better, Pantene offered free haircuts with the help of leading hairstylist and Beautiful Lengths ambassador Barney Martin. Beauty expert Zoe Foster was also on hand to offer style and treatment advice for the ladies’ new ‘dos.
Martin said he was overwhelmed by the generosity of women who donated their hair to the cause. I’m so proud to have been part of this brilliant campaign and I hope women across Australia continue to donate and go short for summer – there’s no better reason to!”
Zoe Foster agreed that the experience was very inspiring. Being part of Pantene’s campaign to support women with cancer has been an amazing experience so far and I hope lots more women decide to chop off their ponytails ready for summer,” she said.
