Following Alison Rice’s departure from her role as group publisher of women’s lifestyle, Allure Media has this week announced that Amanda Bardas will be taking on the new role of executive editor, women’s lifestyle.
The position will see Bardas responsible for editorial, brand extension, audience development and partnerships for Allure’s women’s lifestyle stable including Popsugar, Who What Wear and Byrdie.
Speaking on the news, Allure Media chief executive officer Jason Scott said: “Amanda is an immensely talented digital media executive. We’re thrilled to have her stepping up to lead the continued development of our women’s lifestyle portfolio.
“The strength of our women’s lifestyle assets is a credit to the leadership of Alison Rice and her team’s impressive work over several years to deliver growth and increase reader and advertiser engagement.
“Alison is a true digital maverick with a bright future ahead of her. What she has achieved at Allure puts her front-and-centre on the world stage of digital publishing.
“We have only the highest regard for Alison and wish her all the very best as she moves onto her next exciting opportunity.”
Commenting on her appointment, Bardas said: “To follow in the footsteps of Alison Rice is an absolute career highlight… I look forward to a fresh challenge and to lead our talented team into its next chapter, innovating and driving our world-class brands forward.”
