The current drama surrounding Deciem founder Brandon Truaxe is almost the beauty world’s equivalent to Home & Away.
With somewhat rogue Instagram posting and rumours that he fired the company’s ‘entire US office’, Truaxe has decided to speak out and set the record straight.
In an Instagram message to Cosmetics Business, Truaxe responded to allegations made by Very Good Light that he had fired the American team as he “didn’t need them any longer”: ”Our loving Human Resources Director, Neha, who manages the many needs of our almost 700 loving employees, not I @btruaxe [Brandon Truaxe], terminated two members of our team in the United States last month because we don’t yet have a need for a dedicated US PR team in addition to our current one managed by our peacefully-loving @dionnelois who has been with us since we started about five years ago.
“These two members of our team were hired directly by our ex Co-CEO a couple of months before.
“We have much respect for these two loving and lovely girls and told both of them that, once we do organize a US-based PR team in the near future, we will offer them to join us again.
“They were both offered significant notice payments despite neither US laws nor their contracts with us requiring us to issue such payments.
“Our ‘entire US team’ minus these two individuals are happily running our fast-growing US business.”
The past few months for Deciem has seen a culmination of bizarre content posted to its Instagram account from Truaxe – closeup videos of him talking disjointedly, a river flowing around a mass of garbage, a homeless man, and a photo of a dead sheep – as well as other shocking moves including firing his co-CEO Nicola Kilner, and declaring he would be removing his own title as CEO and instead giving himself the title ‘worker’.
