Sponsored article.
After announcing in October last year that McPherson’s had added and Dr. LeWinn's to its ever-growing beauty line-up, the company is excited to announce that its growth plans have just reached a new level. McPherson’s has entered into an exclusive distribution agreement with in Australia, effective from July 1.
While is already one of the leading natural skincare brands in Australia, McPherson’s dedicated sales team, broad distribution network, best-in-class operations and customer service will help grow the brand even further.
McPherson’s Health & Beauty has significant growth plans, with skincare being a key focus. Trilogy is a leading brand in the natural skincare category and the distribution agreement with McPherson’s will enable it to grow in Australia. It’s a very promising partnership for both companies,” says McPherson’s group brand manager - Health & Beauty Fiona Windsor.
McPherson’s is very selective about which brands it distributes. The company’s strategy is to bring market-leading brands in key categories into the business – either via acquisition or exclusive long-term distribution agreements. The company is looking for synergies in what it already has in place in terms of infrastructure – leveraging its strong distribution network and experienced sales and marketing teams.
With a focus on growing its skincare portfolio, heading towards natural skincare seemed a smart choice for McPherson’s, with this segment being one of the fastest-growing in the skincare category. Many consumers are looking for natural products but they are not willing to compromise on performance. That’s where Trilogy is different to some other brands on the market – it is natural skincare that works,” explains Windsor.
With a rich heritage, quality products and passionate, loyal consumers, Trilogy is yet another notable brand complementing McPherson’s beauty offering. We are very excited about bringing Trilogy into the portfolio. It will complement McPherson’s already strong stable of brands. Trilogy is loved by consumers and the beauty industry alike and we are very proud to be distributing the brand in Australia,” says Windsor. The partnership between Trilogy and McPherson’s will help unlock Trilogy’s enormous growth potential in Australia.”