Beauty vlogger, Patrick Starrr, has spread his entrepreneurial wings once again, this time launching his own influencer management agency: The Beauty Coop.
The super-influencer, who has 4.3 million subscribers on YouTube, has already signed on seven up-and-coming influencers and personalities, reports WWD. These include Zackary Vang, Cohl’s World, and Jose Jimenez.
The agency will be run by Starrr himself alongside his own agent and their lawyer. According to the former, the mission of The Beauty Coop derived from Benefit Cosmetics, the mantra of which is: 'the brand that plays well with others'. Starrr wants to emulate this by sharing his experience and knowledge of social media with others.
“I think [The Beauty Coop] could be super successful,” Starrr told WWD. “This is going to be very boutique and very personal. The last thing I want to do is have a lot of turnover and quantitative personalization and quality. I want to be able to tend to everyone. It’s fun. We have a good time. We have dinners, we’ll hang out, they’ll come over, we’ll touch base every now and then, see what their next goals are. This is something I never posted on my channel. I know once this article goes up, my DMs and emails are going to flood.”
