An exciting permanent part-time opportunity has become available for an experienced Digital Marketing Specialist. You will create the digital landscape for Weleda Australia. Take the next step in your career by joining this established and successful global brand.
About the organisation
Weleda is a world leading manufacturer of certified natural and organic skin care and natural medicines, operating in over 50 countries worldwide. We employ over 2,000 people to develop, produce and market more than 1,000 pharmaceuticals, as well as 120 skin care products. Weleda has been focused on social, environmental and economic responsibility since 1921.
Weleda Australia supplies to healthfood distributors, Priceline & pharmacies, Amazon & online retailers and direct B2C. Our office is located on the northern beaches, in a new building accommodating a two-storey breathing plant wall, modern fit-out and warehousing. The workplace is wholesome, encouraging and dynamic to encourage the best you.
At Weleda we dare to care about people and the planet.
The Role & You
This newly created position will play a key role in supporting the marketing team and the company's strategic direction. Reporting to the Marketing Manager, this hands-on role will be pivotal in driving a digital strategy based on data-driven analysis to build the brand locally. You will work closely with the marketing team and have one direct report. You will be part of a global digital marketing team.
Key Responsibilities
- Define local digital marketing strategy and tactics
- Develop and manage digital marketing campaigns across paid, owned and earned channels
- Analyse and optimise digital performance based on data-driven insights
- Implement strategies and tactics to drive conversion and webshop growth
- Work closely with Communication, Web and Design teams
- Liaise with Global Marketing and take an active role in global projects
Your profile:
- Degree in (digital) marketing or a related field
- Proven working experience in online marketing (minimum 3 years)
- Demonstrable experience in leading, managing and optimising digital performance campaigns
- Strong analytical skills and data-driven thinking
- Competence in using variety of data tools; eg Google Analytics, Tableau
- SEO experience
- Solid experience using CMS & CRM systems, ideally Salesforce
- Online advertising experience, PPC, Display, Banner, Google AdWords, and Facebook Advertising
- Amazon advertising experience highly regarded
- Good understanding of digital metrics and KPIs
- Up-to-date with the latest trends and best practices in online marketing and measurement
Benefits and perks:
- Fun, caring and respectful working environment
- Generous product allowance
- Mobile work and some time in the office (pending covid)
- Onsite parking
- Self-development opportunities and courses
- Mindfulness practice in the workplace
- Work/life balance
- Mona Vale shops nearby
This is a permanent part-time position working 22.5 - 30.0 hours per week, ideally over 5 days. Days and hours of work may be negotiable.
Immediate start available. Click here to learn more and to apply.
