Alexa Chung to represent ACP event

ACP Magazines is calling in some big names to promote its annual 30 Days of Fashion & Beauty 2011, with Brit girl-about-town Alexa Chung to officially launch the campaign. The front-row regular will fly in to Sydney at the beginning of September to launch the 30 Days event, now in its fifth year.

The publishing company is calling in fresh faces this year, recruiting the likes of Aussie models Alyssa Sutherland, Sarah Stephens and Heidi Harrington-Johnson to front the occasion. Images of the models starring in the campaign have been published on the event’s Facebook page.

Sponsors Priceline, Pandora and Commonwealth Bank have come on board to partner with ACP for 30 Days of Fashion & Beauty, as well as 17 of the company’s magazine titles including Grazia, Shop Til You Drop and Cosmopolitan magazines.