Bauer Media Group outlines its new focus for 2014

With over one million paid app transactions across its portfolio of magazine brands, Bauer Media Group yesterday announced a commitment to providing more mobile developments for consumers to connect with its content and brands.

The milestone of one million paid app transactions signifies a new phase in our digital strategy. We have invested in research to better understand our audience and are dedicated to developing digital and mobile products that provide incremental audiences for our brands,” says Bauer Media Group head of mobile Marcelo Silva.

Our pipeline for the next 12 months will see an expansion in our mobile offering of magazine-based content, as well as a substantial increase in non-magazine mobile products using both paid and ad funded app models.”

Bauer’s app offering currently spans over 40 titles, plus six standalone apps. The decision to invest further in mobile is a result of research insights into mobile media consumption habits of Australians conducted in conjunction with Nine Rewards.

The national study of more than 1000 respondents found games, social media, weather, travel, photography, finance, and shopping were among the most downloaded app genres. The study also found that users had downloaded on average 47.4 apps on their tablet and 47.3 apps on their smartphones, with magazine-based apps ranked second behind games when it came to apps respondents had paid for.

A recent report by the Interactive Advertising Bureau found mobile advertising was worth $349.5 million last year, with mobile representing 14.3 per cent of total online expenditure in the last quarter of 2013.

Mobile media continues to grow at an astounding rate as consumers and advertisers demand more services, heightened experiences and quality entertainment from their mobile devices,” says Bauer Media Group director of sales Tony Kendall adds.

We have one of the biggest libraries of curated content at our disposal and are well positioned to supply advertisers with relevant mobile solutions that deliver great content, engagement and cut through.”