Cosmopolitan Magazine has been announced as one of the official Sydney Gay and Lesbian Mardi Gras media partners for this year. The news accompanies the announcement that Cosmo will be producing its second Pride Issue for March, on sale February 5.
Speaking on the partnership, Sydney Gay and Lesbian Mardi Gras CEO Terese Casu, said: “We are absolutely thrilled to have an iconic brand like Cosmo on board in 2018. The support and love that Cosmo and its readers have shown the LGBTQI community is such a positive thing for all Australians. We can’t wait to celebrate in style all month long with Cosmo!”
Bauer Media general manager – fashion, food, luxury and home, Fiorella Di Santo, said, “The partnership with the much loved Mardi Gras festival is a key showcase of Cosmo’s brand values. The Cosmo audience is growing, with over 1.2 million social connections, and our readers have never been more socially aware. We’re thrilled with this sponsorship as it will allow us to continue to engage, inspire and empower future generations of Cosmo readers.”
A highlight of the Mardi Gras sponsorship sees Cosmo and Cosmo Bride delivering unique activations at the popular Mardi Gras Fair Day in February. Festival-goers can visit the Cosmo ‘Quickie Tent’ for hair and makeup touch-ups, glitter braids and glitter beards, whilst Cosmo Bride will host a floral archway were couples and friends alike can dress up and create their own social media SSM wedding moment.
