Hearst Magazines International has announced that Harper's BAZAAR magazine will be returning to Australia.
According to Mumbrella, Switzer Media & Publishing, a Sydney and Melbourne-based media company, will lead sales, marketing, and brand strategy for the title, which will be overseen by publisher, Maureen Jordan.
"To be appointed publisher of this 154-year-old iconic fashion bible is a great honour," said Jordan.
"BAZAAR has been missed by its loyal following in Australia in recent times and not only are we excited about its relaunch, we are passionate about collaborating with Hearst Magazines as we understand and redefine our readers’ expectations."
Along with the relaunch, Jordan will conduct the search for a number of key creative positions, including editor-in-chief of the brand.
The debut issue, a special collector’s edition, will hit newsstands in September 2021.
Update - June 10, 2021:
Editor-in-chief of the glossy has been named, with Eugenie Kelly returning at the helm.
"To have a say in how the next chapter of BAZAAR is written is such an incredible privilege for me," Kelly said, as reported by Mumbrella.
"Some people simplify style and think it’s just about what’s in your wardrobe, but it’s so much more than that. True style is the way we express ourselves. It’s what we’re reading, watching, thinking and how we choose to invest what’s precious to us … our time."
"We recognise the world has changed so much in the past 12 months, but BAZAAR will always be a celebration of luxury. Our definition of it has evolved however. Luxury is now about knowing what’s relevant to you," she said.
Kelly formally held the title from 2018 to 2020 and will resume her role in time for its debut issue, out in September.
Update - June 16, 2021:
Eugenie Kelly, editor-in-chief of Harper’s BAZAAR Australia, is seeking beauty and lifestyle pitches for editorial content.
The magazine is currently preparing for its relaunch in the Australian market.
Send submissions to: BAZAAR@SWITZER.COM.AU.
