Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 1084)
Dyson Supersonic Hairdryer (9 mentions)
Christian Dior Rouge Dior Forever Lip Stick (7 mentions)
Yves Saint Laurent (YSL) Libre EDP (5 mentions)
Giorgio Armani Luminous Silk Foundation (5 mentions)
Revlon Kiss Glow Lip Oil (4 mentions)
Paco Rabanne Fame EDP (4 mentions)
La Mer The Renewal Oil (4 mentions)
Gucci Flora Gorgeous Jasmine EDP (4 mentions)
Glasshouse Fragrances Flower Show Candle (4 mentions)
Dyson Corrale Straightener (4 mentions)
Top 10 makeup products in print and online publications (out of 285)
Christian Dior Rouge Dior Forever Lip Stick (7 mentions)
Giorgio Armani Luminous Silk Foundation (5 mentions)
Revlon Kiss Glow Lip Oil (4 mentions)
Christian Dior Diorskin Forever Skin Correct Concealer (4 mentions)
Rare Beauty Kind Words Matte Lip Stick (3 mentions)
Maybelline New York Fit Me Blush (3 mentions)
Mavala Nail Colour (3 mentions)
Gucci Poudre De Beaute Eclat Soleil Bronzing Powder (3 mentions)
Essie Expressie Quick Dry Nail Colour (3 mentions)
Christian Dior Rouge Blush (3 mentions)
Top 10 skincare products in print and online publications (out of 445)
La Mer The Renewal Oil (4 mentions)
Skinceuticals C E Ferulic With 15% L-Ascorbic Acid Serum (3 mentions)
Rationale # 2 The Mask (3 mentions)
La Prairie Skin Caviar Harmony L'Extrait (3 mentions)
L'Oreal Paris Cell Renewal Midnight Serum (3 mentions)
Kiehl's since 1851 Creamy Eye Treatment With Avocado (3 mentions)
Is Clinical Active Peel System (3 mentions)
CosMedix Serum 16 Rapid Renewal Serum (3 mentions)
Augustinus Bader The Rich Cream (3 mentions)
Alpha H Golden Haze Face Oil (3 mentions)
Top 10 fragrance products in print and online publications (out of 123)
Yves Saint Laurent (YSL) Libre EDP (5 mentions)
Paco Rabanne Fame EDP (4 mentions)
Gucci Flora Gorgeous Jasmine EDP (4 mentions)
Chloe Signature EdP (4 mentions)
Le Labo Baie 19 EDP (3 mentions)
Tom Ford Lost Cherry EDP (2 mentions)
Thierry Mugler Angel (2 mentions)
Memo Iberian Leather EDP (2 mentions)
Maison Francis Kurkdjian Baccarat Rouge 540 EDP (2 mentions)
Maison Francis Kurkdjian Baccarat Rouge (2 mentions)
Top 10 hair care products in print and online publications (out of 231)
Dyson Supersonic Hairdryer (9 mentions)
Dyson Corrale Straightener (4 mentions)
Redken Wax Blast 10 High Impact Finishing Spray (3 mentions)
Redken Oil For All Multi Benefit Hair Oil (3 mentions)
OGX Hydrate + Repair Argan Oil Of Morocco Extra Strength Shampoo (3 mentions)
OGX Hydrate + Repair Argan Oil Of Morocco Extra Strength Conditioner (3 mentions)
Aveda Botanical Repair Strengthening Overnight Serum (3 mentions)
Wella Professionals Color Fresh Mask (2 mentions)
Virtue Labs Restorative Treatment Mask (2 mentions)
The Inkey List PCA Bond Repair Hair Treatment (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit WWW.MYMARKETINSIGHT.COM/AU or email INFO@MYMARKETINSIGHT.COM.AU.
Image credit: Sabina Store, The Iconic & TechRadar
