It seems that Coles and Woolworths’ power in groceries has crossed over to magazines. Their free magazines Coles Magazine and Fresh by Woolworths are recording an average issue readership of 2.9 million, according to figures from the latest Enhanced Media Metrics Australia survey.
The EMMA figures reflect those of Roy Morgan Research, which found Coles Magazine was the most-read magazine in the first half of the year, with an average 2.9 million readers per issue. Fresh recorded 2.2 million.
When it comes to cross-platforms, Woman’s Day came out on top as the best-read publication across print, web, mobile and table with an audience of just under 3.9 million. New Idea placed second on 3.6 million.
Better Homes and Gardens and Australian Women’s Weekly both had a total monthly audience of around 2.8 million.
Despite readerships in the millions, recent figures from the Commercial Economic Advisory Service of Australia found print advertising fell by 18 per cent over the six months to June.
