Recent times have seen magazines adopting many cross-promotional activities, such as social media and digital offerings. And it looks like the next step in this direction will be television, with Bauer Media yesterday announcing the launch of Cosmo TV, a 12-part online series featuring the team at Cosmopolitan magazine.
In partnership with sponsor , the first season of Cosmo TV will be aired on YouTube, Facebook and cosmopolitan.com.au as well as partner sites. It will cover beauty, fashion, how-tos, vox pops and exclusive interviews, with Cosmopolitan beauty director Leigh Campbell involved in the series.
This is an exciting brand extension for Cosmopolitan, providing our readers with more ways to get involved with their favourite magazine. Leveraging the promotional power of Cosmopolitan’s strong brand footprint, which spans 469,000+ monthly readers, 500,000+ social media fans and followers, along with 2 million+ monthly browsers on cosmopolitan.com.au, Cosmo TV is set to be an exciting, bite-sized series for women on the go,” says Cosmopolitan editor Bronwyn McCahon.
Cosmo TV is the first in-house production created under Bauer Media’s recently formed Digital Video Content Division. The division includes a production and creative team that produces video content for Bauer’s consumer-facing brands and advertisers.
Bauer Media director of sales Tony Kendall states, Our content and brands naturally lend themselves to create well-curated video content, and even much-loved television shows such as Christmas with the Weekly. Our investment in video demonstrates our focus on bolstering our creative services in order to deliver a one-stop-shop for custom content, whether that’s in print, digital, or video format.”
The Body Shop Australia head of brand and communications Shannon Chrisp adds, Online video demonstration has taken the beauty industry by storm and we see Cosmo TV as the ideal format to connect our product with our target audience by delivering genuine, practical advice, tips and tricks delivered in a quality story-telling format. Bringing this to life with the Cosmo team has been a thrilling experience.”
To view the first episode of Cosmo TV, visit youtube.com/user/CosmoAustralia.
