Bauer Media are excited to announce Kelly Baker has been appointed to the newly-created role of associate editor of Shop Til You Drop, effective immediately.
An experienced editor and journalist, Baker has most recently been in the position of beauty and health director at The Australian Women’s Weekly since 2010. She has previously also been the editor of Body+Soul and deputy editor of New Woman and TV Week. On top of this, she has held senior roles across other newspaper and magazine titles.
"Stepping into the role of associate editor of the Shop Til You Drop brand is a dream come true and I can't wait to get stuck in. Shop is a terrific brand which is greatly loved by fashionable women of all ages and I'm delighted to be involved with it. My team and I (yes, there will be one!) are going to take Shop to the next level. Watch this space!" says Baker.
Publisher Sebastian Kadas adds, Kelly has had extensive experience across the Australian media. I am sure she will elevate Shop’s digital presence and bring a renewed vision for the brand’s expansion in print and across other platforms. We continue to listen to the feedback from our consumers as we evolve the Shop brand.
"Currently Shop engages with over 200,000 Facebook fans every day and the Shop website, with an exciting e-commerce platform, is growing at an amazing rate. The quarterly print edition of Shop Til You Drop will become the ‘ultimate seasonal companion’ to the digital and social platforms, offering readers a comprehensive and engaging edit of the major trends, designers, fashion and beauty innovations that matter most to Australian women and men.”
While people will have to wait until November 10 to check out the first quarterly issue of the new-look magazine, this week sees the website launch a new homepage.
We’re excited that Shop is now playing a little harder in the digital space. We launched our e-commerce offering earlier this year which has had great success and our newly pimped shoptilyoudrop.com.au is only days away,” says web editor/associate producer Eliza Cracknell.
"We want to be the ultimate destination for instant everything, everywhere shopping. The one-stop-shop for insider shopping tips, style how-tos and of course, hot buys."
For the month of July, the Shop website recorded over two million page views and 238,000 unique visitors.
To contact Baker, email KBaker@bauer-media.com.au. "If you've got products, fashion items, ideas or simply want to say 'hey', please do get in touch," remarks Baker.
