The Grace Tales and GRACE magazine is expanding its team and has appointed Eliza Hynd as its partnership and digital sales director. Hynd is former InStyle national advertising manager and has a wealth of experience working in publishing. BD chatted to Hynd about what her new role will entail and what she's most looking forward to.
Please could you tell us a bit about your background?
I have a Bachelor of Journalism from UNISA and over a decade of publishing experience with a proven track record in managerial roles where I have thrived on mastheads amongst the highly competitive women’s fashion category. Most recently I was the National Advertising Manager of InStyle Australia and was with the title for an 8 year stint.
What attracted you to the role at The Grace Tales and GRACE magazine?
I was attracted to this role for many reasons. I was seeking a position in my next career move that would enable me to utilise my varied skillset whilst offering me the right work/life balance as I have an 18 month old daughter and motherhood is incredibly important to me.
I have been drawn to the beautiful content published by this brand for a long time as it speaks directly to me as a mother - high profiles and tales of women who are muti-taskers leading a stylish life while juggling careers, motherhood, family and friends.
The Founder, Georgie, is incredibly inspiring, talented and motivating - she wears many hats. With a similar magazine background to me I was eager to work with her and feel we will form a wonderful beneficial partnership together.
In just a short 3 years The Grace Tales and GRACE magazine is growing from strength to strength with a highly engaged affluent audience and established luxury client base demonstrating that the future of publishing is in niche digital targeted environments.
What will your role entail?
As sales director I will be looking to expand the commercial side of the business both locally and internationally with like-minded brands for both The Grace Tales and Grace magazine. There is so much untapped potential which I am truly excited about.
What sort of brands are you hoping to partner with in the future and what do you hope will come out of the collaborations?
I have long-standing industry relationships so I am looking forward to connecting with partners who want to be a part of something new and exciting where they can position their brand directly in front of key affluent decision makers in the household - mothers. Without giving too much away, there are many brands I hope to partner with that I feel will benefit from a bespoke collaboration.
What are you most looking forward to in your new role?
I’m very excited about the future plans for this business and being a part of something that’s just starting to take off. I love what this brand stands for and am up for the challenge to take this business to new heights commercially.
Image: Grace Alyssa Kyo
