Our friends at MVO have shared the top print publications talking beauty in Q1.
In the first quarter of 2024 alone, MVO uncovered over 3,402 mentions of beauty brands and products across 90 different Australian print publications.
MVO captures and analyses insights on every brand from over 20,000 ANZ sites, influencers and consumers including Instagram Posts, Reels and Stories, TikTok, YouTube, Podcasts, Facebook, X, news sites, blogs, newspaper and magazines (plus International media if required).
They have meticulously combed through the beauty and fashion pages of Australia's leading print publications, ensuring their clients stay in the loop with every print media shout-out. Agencies and brands receive alert notifications straight to their inbox whenever a publisher features them across print, online and social media.
Now, let's delve into which publications are leading the conversation and what beauty segments they're most passionate about.
Skincare and cosmetics categories were the top two most talked about categories within the beauty industry in Q1 2024. Surpassing the hair care, fragrance, toiletries, and beauty supplement categories.
Here are the top 15 print publications discussing beauty brands and products the most in Q1 2024 by number of mentions. To note, MVO print media scope includes print media publications and a select list of EDMs.
Top 15 Australian publications in Q1 2024 discussing beauty brands and products.
1. Marie Claire | Monthlies | 297 beauty mentions
2. WHO | Weeklies | 276 beauty mentions
3. CosBeauty Magazine | Monthlies | AU - 166 beauty mentions
4. Stellar | Weeklies | 144 beauty mentions
5. You Magazine (Priceline) | Weeklies | 143 beauty mentions
6. Retail Beauty | Trade | 105 beauty mentions
7. Jones (David Jones) | Monthlies | 100 beauty mentions
8. Gloss Etc. | Weeklies | 98 beauty mentions
8. Harper's Bazaar | Monthlies | 98 beauty mentions
8. House of Wellness | Monthlies | 98 beauty mentions
8. New Idea | Weeklies | 98 beauty mentions
9. RUSSH | Monthlies | 87 beauty mentions
10. Woman's Day | Weeklies | 86 beauty mentions
11. InStyle | Monthlies | 84 beauty mentions
12. Sunday Life | Supplements | 79 beauty mentions
13. Australian Women's Weekly | Monthlies | 77 beauty mentions
14. INSTYLE Hairdressing | Trade | 75 beauty mentions
15. ELLE | Monthlies | 71 beauty mentions
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