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Despite being one of the company’s best-selling magazines, Bauer Media appears set to close health and fitness magazine Women’s Fitness. Staff were told yesterday about the proposed closure of the magazine, with a final decision on the magazine’s future being made on Friday.
While the title was one of the only young women’s magazines in Australia with circulation growth, Women’s Fitness was proving commercially unviable due to its high licence fees and a soft advertising market, according to The Australian.
Bauer does not own Women’s Fitness, with the magazine licensed from the UK’s Dennis Publishing.
Bauer Media confirms we are currently in discussions with staff on a proposal for the closure of Women’s Fitness magazine,” a company statement reported.
Staff have been invited to provide feedback on the proposal, which would see Bauer’s Women’s Fitness title cease publication with the last issue, November cover date, on sale 9th October, 2014. Following feedback, a final decision on the future of the title and staff will be made on Friday 3rd October, 2014.”
Women’s Fitness launched two years ago and had a circulation of 61,152 in the last survey.
