Dolce & Gabbana is taking a walk on the wild side with the launch of its runway-inspired make-up line called Animalier.
The make-up line channels the heavy use of leopard print in their fashion runway collection.
We always take inspiration from our fashion collection for the make-up; we’re pushing a lifestyle. The ideas are the same whether we’re working on make-up, a perfume, or a bag,” says Dolce & Gabbana designer Stefano Gabbana.
After functionality, the visual aspect of a product is very important to us. We wanted to create an object that a woman would bring out of her handbag, and instantly someone compliments her on it and asks her where she got it from.”
Dolce & Gabbana is not the first company to align its make-up and runway collection, with Burberry, Chanel and Dior all being seen to closely link the two.
Expressing a fashion trend through a make-up palette or lipstick needs to be well interpreted and represented through its advertising campaign and merchandising elements in-store. If the consumer can feel the same emotion as they do from the runway though…the sale is guaranteed,” says Simone Destefanis, cosmetics division director at Italian retailer La Rinascente.