British beauties for Burberry Beauty

It would be hard to surpass the image of Rosie Huntington-Whiteley wearing only an open trench coat for , but while the latest ad campaign for the British brand is a little less risqué, it’s just as beautiful.

Launching on June 1, the new Burberry Beauty ad campaign features British models Cara Delevingne, Jourdan Dunn and Edie Campbell and was shot in London by renowned photographer Mario Testino under the creative direction of Burberry chief creative officer Christopher Bailey.

Burberry Beauty artistic consultant Wendy Rowe showcased Burberry Beauty’s signature effortless looks for the ad campaign.

"We wanted to create an iconic shot and have worked with three British beauties - Cara, Jourdan and Edie – all of whom embody the natural elegance of Burberry Beauty,” says Bailey.