After that Gwyneth Paltrow has been signed up by Max Factor as the creative inspiration” for the brand’s new Glamour Statement Vision, it was exciting to see Australian make-up artist Liz Kelsh involved in the campaign.
Max Factor global creative design director Pat McGrath called on 11 of the brand’s national make-up artists to create three glamour statements for Paltrow that would then go on to inspire women everywhere to create their own personal glamour statements.
It was amazing to be involved in this campaign,” says Kelsh. Gwyneth was a fantastic creative inspiration, it was so exciting to create looks for her that I thought would work for her and her lifestyle. It’s been incredible to work with the other make-up artists in the network, and Pat, and see the end glamour statements coming to life on Gwyneth.”
Max Factor Cosmetics vice president Esi Eggleston Bracey adds, It was magical to see these creative forces coming together - our international network of renowned make-up artists, led by Pat and inspired by Gwyneth. What a combination and what stunning results. This campaign is a real celebration of Max Factor make-up artistry and we’re hoping it will act as inspiration for other women to find the glamour statements that are right for them.”
The campaign will be launched in Australia on December 12 through print, TV and online.
