Today, launches their latest campaign with the goal of ending animal testing in the name of beauty for good.
By 2020, The Body Shop aims to enforce a global ban on cosmetics animal testing for products, revolutionising the beauty industry and protecting millions of animals around the world. Partnering with the leading non-profit organisation working to end animal testing, Cruelty Free International, The Body Shop will take the campaign to the highest authority, the United Nations, and request an international convention banning cosmetics testing on animals.
The potential for animal testing is still a huge risk around the world, with over 80% of countries still having no laws against testing in cosmetics. This is despite the fact that most countries do not require safety data based on animal tests and reliable alternatives are available.
Rules on animal testing in cosmetics are currently patchwork, with legislation differing around the world leaving consumers ill-informed. Traditional animal tests have never been validated for their use in reliably detecting the safety of cosmetic products and ingredients. There are now modern alternatives such as artificially grown human skin, that are, in the majority of cases, as effective as the animal test they replace.
Jessie Macneil-Brown, Senior Manager International Campaigns and Corporate Responsibility, The Body Shop, says: “The Body Shop passionately believes that no animal should be harmed in the name of cosmetics and that animal testing on products and ingredients is outdated, cruel and unnecessary. This is why The Body Shop and Cruelty Free International have partnered to deliver the largest and most ambitious campaign ever to seek a global ban on the use of animals to test cosmetic products and ingredients.
The campaign will seek to finish what was started back in the 1980’s through a petition that needs at least eight million signatures from every corner of the globe.
Join the revolution and sign the petition in The Body Shop stores nationwide or online.
