Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 937)
Christian Dior Addict Lip Stick (7 mentions)
Chanel Rouge Allure L’Extrait High Intensity Lip Colour (6 mentions)
Paco Rabanne Fame EDP (5 mentions)
Gucci Flora Gorgeous Jasmine EDP (5 mentions)
Christian Dior Limited Edition 5 Colours Palette (5 mentions)
Jurlique Rose Hand & Body Ritual (4 mentions)
Christian Dior Diorshow Pump’n’Volume Mascara (4 mentions)
We Are Feel Good Inc Coconut Sunscreen Lotion SPF50+ (3 mentions)
The Ordinary Caffeine Solution 5% EGCG (3 mentions)
STRAAND Scalp Brush (3 mentions)
Top 10 makeup products in print and online publications (out of 272)
Christian Dior Addict Lipstick (7 mentions)
Chanel Rouge Allure L’Estrait High Intensity Lip Colour (6 mentions)
Christian Dior Limited Edition 5 Colours Palette (5 mentions)
Christian Dior Diorshow Pump’n’Volume Mascara (4 mentions)
Revlon Ultra HD Snap (3 mentions)
NARS Powermatte Lipstick (3 mentions)
Morphe 2 Quad Goals Multi-Palettes (3 mentions)
Milani Baked Blush (3 mentions)
Mecca Max Zoom Shadow Stick (3 mentions)
M.A.C Studio Fix 24-Hour Smooth Wear Concealer (3 mentions)
Top 10 skincare products in print and online publications (out of 332)
Jurlique Rose Hand & Body Ritual (4 mentions)
We Are Feel Good Inc Coconut Sunscreen Lotion SPF50+ (3 mentions)
The Ordinary Caffeine Solution 5% EGCG (3 mentions)
Skin Proud Frozen Over Gel to Ice Hydrator (3 mentions)
OPI Pro Spa Nail & Cuticle Oil (3 mentions)
Jurlique Rare Rose Face Oil (3 mentions)
IT Cosmetics Confidence In a Cream (3 mentions)
Chanel No 5 The Gold Body Oil (3 mentions)
Biologi Blackberry Seed Oil (3 mentions)
We Are Feel Good Inc Sensitive Sunscreen Lotion SPF50+ (2 mentions)
Top 10 fragrance products in print and online publications (out of 194)
Paco Rabanne Fame EDP (5 mentions)
Gucci Flora Gorgeous Jasmine EDP (5 mentions)
Hermes Eau De Basilic Pourpre (3 mentions)
Byredo De Los Santos EDP (3 mentions)
Sisley Izia EDP (2 mentions)
Prada Paradoxe EDP (2 mentions)
Penhaligons Halfeti EDP (2 mentions)
Oud Nude EDP (2 mentions)
Marc Jacobs Fragrance Daisy Ever So Fresh Eau De Parfum (2 mentions)
Le Labo Santal 33 (2 mentions)
Top 10 hair care products in print and online publications (out of 139)
STRAAND Scalp Brush (3 mentions)
Eleven Australia Give Me Hold Flexible Hairspray (3 mentions)
Virtue Labs Recovery Conditioner (2 mentions)
Vidal Sassoon Steam Straight Brilliance (2 mentions)
Vidal Sassoon Air Style Brilliance (2 mentions)
Silver Bullet Titanium 230 Supernova Touch Screen Straightener (2 mentions)
Silver Bullet Revolution Hair Dryer (2 mentions)
Remington PROLuxe Hair Straightener (2 mentions)
R+Co Vapor Lotion to Powder Dry Shampoo (2 mentions)
Parlux Alyon (2 mentions)
To find out more information about My Market Insight and how they can help you, visit WWW.MYMARKETINSIGHT.COM/AU or email INFO@MYMARKETINSIGHT.COM.AU.
Image credit: Unsplash/Liubov Ilchuk
