From today, Alpha-H’s range will be available online at MECCA, heralding a partnership between two influential, female-founded Australian companies with strong heritage and clout in the beauty industry.
Since its launch over 25 years ago, Alpha-H has built a fiercely loyal audience. Known as a pioneer – and now authority – in the use of acids in skincare, it has long maintained a cult-following for its award-winning Liquid Gold Glycolic Acid Treatment and been a trailblazer for innovation and transformative skincare.
Recent releases from the brand such as the industry-first acid and Vitamin A one-two punch of Liquid Gold Midnight Reboot Serum, and sell-out hit Melting Moment Cleansing Balm, have solidified Alpha-H’s place in Australia’s beauty diaspora.
In the Australian beauty industry, MECCA needs no introduction, having delivered the best in beauty from around the globe to customers in Australasia for almost 25 years, and providing a home to industry leaders and emerging trendsetters.
Launching Alpha-H online means that MECCA customers can now get their glow and purchase their favourite Alpha-H products while shopping for the best in makeup, skin, body and hair care, alongside fragrance.
“Partnering with MECCA is an exciting step for Alpha-H as we strive to tap into the growing appeal of acids to transform the skin and make our clinical skincare more widely available,” Alpha-H chief commercial officer, Tina Randello, said.
“It’s only fitting that our cult favourite products now be available at MECCA – an industry leading retailer in our home country. The brand alignment between Alpha-H and MECCA was clear from our very first meeting, our values and vision for the skincare category are aligned. MECCA complements our existing curated distribution partners across the globe.”
MECCA head of skincare, Camille Peressini, added: “We are thrilled to welcome Alpha H for so many reasons. It’s Australian, an authority on acids and has a pioneering approach to sophisticated cosmeceutical skincare. We know our MECCA community are going to be as obsessed with the results-driven formulas as we are.”
The launch of Alpha-H at Mecca complements exciting global growth plans for the brand, expanding distribution in the USA with Nordstrom and the UK with LookFantastic.
