Prior to its Australia launch, Amazon has confirmed that its actively inviting retailers and brands to sign up as partners to sell goods on its Marketplace platform.
According to The Australian Financial Review, the e-tail behemoth will be launching with Amazon Marketplace, Amazon Pantry and Amazon Fresh (the latter two are grocery services) in Australia later this year.
Mumbrella reports that Aussie retailers have been gearing up for the impact of Amazon which is thought could be a detriment to their businesses over the coming years. According to a Credit Suisse analyst, retailers such as Myer, Harvey Norman, JB Hi-Fi, Supercheap Auto, Rebel and Amart Sports, BigW, Kmart and Target would be hardest hit by Amazon's arrival.
Many companies have even set up internal task forces in order to prepare for the impact of Amazon's arrival. Strategies include future proofing business models and preparing for increased online competition.
