beautyheaven has made its first move into retail.
The Bauer-owned beauty website has this month launched into Coles with beautyheaven-branded makeup brushes. Coles is offering the brushes to shoppers for $5 when they purchase any participating Bauer magazine – including AH&G, TV Week Extra, Good Health, AWW, Cosmopolitan, ELLE, Harper’s BAZAAR, Woman’s Day, NW and OK! – during the month of September.
The brush kits are also sold separately for $14.99.
beautyheaven general manager Amber Robinson spoke on the opportunity for the site to have a bricks and mortar presence, saying: We’re thrilled to extend our brand into a leading Australian retailer and offer shoppers a chance to purchase luxury products at an affordable price. As Australia’s largest beauty reviews website we’re all about making beauty accessible to the everyday Australian woman.”
Coles was recently announced as the most popular supermarket for cosmetics, with nearly 600,000 Australian women making their last purchase there (Roy Morgan).
