Clinique is excited to reveal its latest brand activation – the Clinique Moisture Surge Hydration Station.
Celebrating the brand’s number one best-selling Moisture Surge™ 100H Auto-Replenishing Hydrator that sells every four seconds worldwide, Clinique welcomed media and influencer guests to the pop-up's opening on the 26th of October.
The Hydration Station reflects the life-proof 100 hours of hydration the product offers and will be stationed at Mid City Centre, Pitt Street Sydney. Transporting consumers to their best skin yet, the activation will be open to the public from Thursday 27th of October, 2022 to Sunday 30th of October, 2022.
Clinique's skin conductors will offer a personalised skin check to guests on arrival, educating guests on the difference between dehydrated and hydrated skin. Claw machines fitted within the Clinique Moisture Surge Hydration Station will gamify the experience for consumers, while also acting as an additional interactive sampling moment.
The pop-up will also feature a Butterboy soft serve cart offering consumers an extra dewy pink ice cream to enjoy on their travels.
Each consumer will walk away with custom Clinique stickers and a deluxe 15mL Moisture Surge™ 100H Auto-Replenishing Hydrator sample (worth $24 AUD).
Consumer can reserve their spot at the exclusive activation, here with timings below:
- Thur 9am - 8pm
- Fri 9am - 6pm
- Sat 9am - 6pm
- Sun 11am - 5pm
Image credit: Supplied
