In huge beauty news, Glossier will finally make its retail debut in Australia and New Zealand come July, partnering with MECCA.
The cult beauty brand, which first launched in 2014, recently started Australian shipping direct-to-consumer, however this is the first time customers will have the opportunity to swatch, trial, and shop Glossier’s iconic products in real-time.
Glossier and MECCA, both female-founded businesses, have shared the same purpose from day one: to help customers look, feel and be their best – so naturally it's a match made in beauty heaven.
"As a brand born on the internet, Glossier has had a global community base since day one, regularly speaking to beauty-obsessed consumers around the world about their routines and favourite products," said Glossier CEO, Kyle Leahy.
"We have been so lucky to consistently hear from community members across Australia and New Zealand about their love for Glossier, so it was critical to find the right wholesale partner to launch our brand in the region."
"We are thrilled to have found that partner in MECCA – a company that truly understands the power of brick-and-mortar retail and consistently delivers exceptional experiences for its customers."
"With our shared values and devotion to all things beauty, we couldn’t be more excited about this launch and our bright future together," said Kyle.
MECCA’s beauty-obsessed community will be able to shop Glossier’s cult-loved range of skincare, make-up, and fragrance products, including its five bestsellers, synonymous with the Glossier brand – Boy Brow, Cloud Paint, Futuredew, Glossier You, and Stretch Fluid Foundation, among others.
"Our customers are the beating heart of everything we do, they’re all about dreaming big, just like us, and Glossier was at the top of their wishlist," shared Chief MECCA-Maginations Officer, Marita Burke.
"We want our customers to experience the very best in global beauty, so bringing the world of Glossier to MECCA couldn’t be more of a dream come true."
"It’s a partnership that brings the same kind of magic and matches everything we’re about. Innovative products, community-first, decadent pinks and unique store concepts... it couldn’t be more MECCA," said Marita.
The fun will begin on Tuesday, July 16th 2024, when Glossier lands down under at 70 doors across Australia and New Zealand and online at mecca.com.
Stay tuned for further details closer to the launch.
Image credit: Supplied
