Women’s platform and lifestyle site Mamamia has launched an e-commerce venture, Mamamia Shopping.
The site was created in partnership with Australian e-commerce provider catch.com.au; and will offer discounts on products relevant to the Mamamia reader.
Mamamia co-founder and CEO Jason Lavigne spoke on the new partnership, saying: “Mamamia is already the go-to content destination for A/B demographic Millennial women in Australia.
“This partnership means that we will now also be able to offer our loyal audience fantastic savings on the brands they love, on our platform every day of the year, perfectly complementing the content they’re already engaging with.
“We’re delighted to be partnering with Australia’s leading independent ecommerce company in Catch Group, and this partnership successfully brings together the industry leading skills of two companies that are leaders in their respective fields.”
You can check it out here.
