Iconic French department store Printemps have announced that it will be opening what is billed to be France’s largest concept store devoted to beauty.
The store will span three natural light-filled stories and measure 33,333 square feet.
Printemps market director for women, fashion, beauty, lingerie and children, Charlotte Tasset, told WWD “If you want something quick, fashion, supercool, you go to the minus-one [level]. You want something more couture, an environment that’s a little bit like a cabinet de curiosités and you want to spend time? Then you can go on the first floor [up].”
Carrying upwards of 243 brands the new Printemps de la Beauté space is hoping to “change the way they [shoppers] consume beauty,” Tasset explained, “This is ‘fashion beauty.’ It seemed fair to create a space where you could play.”
Set to contain a spa, nail salon, hair salon and multiple beauty concessions – who have each been given creative control of their spaces – the store does not yet have an opening date. Stay tuned.
