Australian acne-positive skincare brand, tbh Skincare has secured an exciting retail partnership with Adore Beauty.
tbh Skincare will be stocked via the Aussie beauty retailer from Friday, April 12th.
The partnership marks the third stockist in just 12 months for the brand, which is also available in all 40 Priceline stores, as well as over 857 Coles Supermarkets.
The deal enables consumers in both Australia and New Zealand to shop tbh Skincare with ease and allows the brand to reach a wider market, something which is incredibly important to co-founder, Rachael Wilde.
"We have been in discussions with Adore Beauty for a number of months and we couldn’t be more excited," Wilde shared.
"When we started this brand we just wanted to get it into as many people’s hands as possible so we could help people who needed our product most."
Wilde also added the brand is excited to be building out Adore Beauty's tween and teen category.
"There’s a lot of hype around skincare for tweens without a lot of understanding for what is actually good for their young skin," she said.
"We want to partner with Adore Beauty in building out this education and product offering, making sure the younger generation are opting for products that aren’t just trending, but actually good for their skin as well."
Adore Beauty senior category manager, Kristy Shea shared that 64 per cent of Adore Beauty’s customer base are Australian women aged 20-40, with 37 per cent aged 30-40. This means there is a large pool of active customers who themselves have tween and teen children.
"Bringing on tbh Skincare will allow us to offer what we promise – an all in one online shop for the whole family," said Shea.
"We are thrilled to welcome tbh Skincare to our portfolio and cannot wait to see it lead the way in our new category offering."
You can shop tbh Skincare via Adore Beauty from April 12th, Priceline, Coles and tbhskincare.com.
Image source: Supplied.
