Clean beauty brand, Biossance, has announced its launch into the Australian and New Zealand markets via beauty retailer, Sephora.
Known for being one of the first brands to utilise 100% plant-based ingredient, squalane – a moisture molecule that keeps skin healthy and hydrated – Biossance first launched in 2015 in the United States. Shortly afterwards, it revealed its No Compromise® campaign, underpinning the core of the brand, which bans in excess of 2,000 ingredients deemed to have safety and environmental concerns.
Owned by Amyris, Inc., a research, development and production company that specialises in sustainable ingredients for the beauty and wellness industries, Biossance has seen rapid expansion beyond the US, into other geographic markets such as Canada, Brazil, Mexico, and now our home shores.
“We are proud to continue our global expansion in the Australia and New Zealand markets to share the leading technology in skincare and to provide safe and non-toxic formulas that deliver unprecedented results,” said Biossance President Catherine Gore. “Each Biossance product uses the most effective and conscious ingredients. We want our consumers to know that what they are putting on their skin is safe for them, the environment, and ultimately gives them their healthiest skin yet.”
In June 2019, Biossance announced television personality, podcaster, comedian and beauty expert Jonathan Van Ness as its first celebrity ambassador. Van Ness will play a large role in a, soon-to-be-announced, Biossance education initiative.
The brand launched in Sephora.com.au and Sephora.com.nz earlier this month and in all Sephora stores across both countries as of today.
For all publicity enquiries please contact Nora Shkreli at MAXMEDIALAB - nshkreli@maxmedialab.com.au
