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continues to answer consumer needs, announcing a permanent decision to lower prices across its range of bath, body, make-up and skincare products. In line with current global pricing, Australian RRPs will fall in all 90 national stores, online and in the At Home direct-selling channel from Friday August 1, 2014.
We have listened and responded to our customers. Our new pricing approach reflects the changing customer expectations precipitated by global pricing and the growth of e-commerce,” says The Body Shop Australia brand and communications manager Shannon Chrisp.
Our customers can now see prices from around the world and we want to ensure that The Body Shop Australia maintains its position as the accessible beauty brand for all Australians.”
For the past 30 years, The Body Shop Australia has given back to the community, with this announcement being no exception.
We know that our brand delivers more than beauty; our products truly contain heart as well,” says The Body Shop Australia Executive Chairman Graeme Wise. Today, we’re looking to a future where our vision of beauty can be experienced by new generations for whom it is all about looking good, feeling good and doing good. Our new approach to pricing will help us achieve this vision.”
Carousel image: ELLE UK November 2013