Ultra Violette, the next-gen, next-level range of SPF ‘skinscreens’, has announced that as of February 5 2020, it will be launching into Sephora stores across Australia and New Zealand.
Headlining an entirely new category for the global beauty retailer in this market, Ultra Violette will not only be the latest addition to Sephora’s growing A-beauty portfolio but the very first dedicated sunscreen brand.
"Sephora is a great fit for Ultra Violette and our skinscreens will not only offer the Sephora customer wearable, broad-spectrum sun protection but they also compliment Sephora’s growing makeup and skincare portfolio" said Ultra Violette co-founder, Bec Jefferd.
The launch into Sephora marks the brand's first move into brick-and-mortar stores.
“An in-store presence will not only grow brand awareness but Sephora will help us continue to spread the important message that sunscreen, or skinscreen as we like to call it, is really the MVP for every face,” said Ultra Violette co-founder, Ava Matthews. “We know sunscreen and Sephora know niche beauty retail so for us, this is couple-goals come true.”
Designed for everyday wear, the Ultra Violette range is made to slot right into your daily morning ritual. After moisturiser, before foundation. It won’t pill, ball or shine, and is formulated with the bonus boost of native Australian antioxidants that protect against free-radical damage. Find out more here.
Image source: @ultravioletteau
