Pinterest has published its annual 100 listing, based on rising trends that are likely to gain more traction over the year ahead.
As explained by Pinterest:
"When Pinners are looking for new ideas, they come to Pinterest first. It’s where they get inspiration, dream about new possibilities and plan for what matters most. And every time someone searches on Pinterest, they’re thinking about what they want to try next. Multiply that behavior by the more than 320 million people using Pinterest all over the world, and you get unique insight into emerging trends."
The full report covers a range of insights across multiple categories. For the first time, Pinterest has organised these insights into ten themes that show broader cultural shifts and changes in consumer behaviour, such as rewilding, going beyond binary, the 90s rerun or how the home has become a hub. You can discover these and more at its dedicated mini-site.
Here are some of the highlights:
Conscious consumption
A push for more eco-friendly habits is changing how we live – from everyday choices to life’s biggest milestones. There’s a shift towards more conscious consumption as people re-evaluate their impact. For many, that means using fewer products, and more sustainable ones at that, as well as keeping an eye on waste.
People expect businesses to do their part too. In a Nielsen study, 81% of people strongly agreed that companies should help to improve the environment. People around the world are demanding action on areas such as climate change, with individual steps that can lead to a massive impact.
Protest posters: From humorous takes to hard-hitting facts, there’s a climate-change poster for everyone. (Climate-change protest signs, +5961%)
Low-waste living: Talking rubbish is trending – in a good way. People want easy tips to cut back on waste. (Low-waste lifestyle, +446%)
Product swaps: It’s easy to be green. Try buying glass instead of plastic, or swapping out paper for fabric serviettes. (Eco-friendly swaps, +172%)
Thrifted home décor: Keep furniture out of the landfill by filling your home with thrifted décor. (Thrifted home décor, +308%)
Ocean-rubbish art: Turn ocean pollution into art that makes a splash. (Ocean-rubbish art, +39%)
Thrifted wedding dresses: Score a recycled dress, and save your 'something new' for something else. (Thrifted wedding dress, +41%)
Solar light crafts: Light up your garden with these whimsical, energy-efficient designs. (Solar light crafts, +427%)
Secondhand fashion: Mix and match secondhand finds for a fresh new look. (Secondhand fashion, +38%)
Low-waste weddings: Say 'I do' to sustainability and prioritise eco-friendly choices for your big day. (Low-waste wedding, +235%)
Thrift-shop crafts: Get crafty with thrift-shop finds to create one-of-a-kind art or homemade gifts. (Thrift-shop crafts, +2276%)
Finding balance
When you hear the word 'wellness', you might think of luxurious spas or relaxing getaways. But next year, people will be thinking about wellness in a more everyday way, as they look for easy habits to counter anxiety, stress and burnout.
Everyone’s routine looks different. Maybe you turn to journaling, or maybe you’re more of a dance-around-the room kind of person. Whatever your style, there are lots of easy ways to get a daily dose of positive vibes.
Self-discovery journal prompts: Get-to-know-yourself prompts to help kick-start a regular journaling routine. (Self-discovery journal prompts, +147%)
Social-media detox: Take a break from the Like-ing, and spend some time doing things that you love instead. (Social-media detox, +314%)
Embrace being single: Empowering tips and quotes to make your solo journey a true party of one. (Embrace being single, +49%)
Chicory root: Move the coffee to the backburner and try a steaming anti-inflammatory mug of chicory root instead. (Chicory root benefits, +91%)
Art therapy activities: Discover colourfully creative ways to feel more grounded and less stressed. (Art therapy activities, +444%)
Sea moss: Sunburn salve? Hangover helper? Joint rejuvenator? Is there nothing sea moss can't do? (Sea moss benefits, +380%)
Mood-booster playlists: Press play on everybody’s favourite songs for getting you moving and improving your mood. (Mood-booster playlist, +85%)
Ylang ylang oil: People are saying 'Yes, yes!' to ylang ylang aromatherapy for a calming, restorative effect. (Ylang ylang essential oil benefits, +91%)
Feng-shui décor: Tap into age-old design principles intended to de-stress and re-energise your living space. (Feng-shui décor, +137%)
Cucumber juice: Grab a 'cuke' and smile, with all kinds of tasty and healthful recipes to choose from. (Cucumber juice benefits, +99%)
